White Label Payments Provide Functionality And Branding

 In Integrated Payments

Is White Label the Future of Payments?

Most software providers understand that engaging a third party to facilitate payments for them makes sense. In fact, many functions are commonly outsourced that would take time and money away from a ISVs specific product or service model. The question software providers now asked is how to maintain branding on out-sourced functions and provide a seamless process for the customer, which is where a white label payment gateway comes into play.

What Is a White Label Payment Solution?

A white label allows you to use a third party’s platform to provide a service, in this case payment processing, under your own branding. This means that when a customer goes to make a payment, they are not aware that there is a third party involved. This can be beneficial in that your logo, colors and other branding are maintained consistently throughout the user’s experience.

What Are the Benefits of a White Label Payment Solution?

There are several benefits to going white label. Some of these include:

  • A seamless end-user experience.
  • Consistent branding through every step of the process.
  • Resources like development and budget can be directed toward other priorities.
  • Issues can be escalated to and addressed by the payment provider vs. the ISV.
  • Compliance issues like PCI DSS are addressed by the provider.
  • Up-to-date technology and integrations are available through the payment provider.

A white label payment gateway provides numerous benefits. It leverages leading technology without the capital and development effort on your part, it builds your brand and your customer loyalty, it takes some of the burden of compliance issues off your hands, and it does all of this while allowing you to provide a seamless experience for your customer and your own brand.

If you’d like to learn more about white label* payments and how they can work for you, simply complete the form below and we’ll be in touch!

*advanced branding capabilities with embedded payments provided by Blue Parasol Group.

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